About

Welcome to Hontō

Hontō stands for the authentic truth behind the books and prints we sell. 'Hontō' means "real" or "truth" in Japanese, conveying a sense of authenticity to our customers. This is particularly valuable as we specialize in traditional and authentic Japanese products, such as ukiyo-e prints.

Our name also plays with a clever pun; by splitting 'Hontō' into 'hon' (本) for book and 'to' (と) as a connector for 'and', we directly reference the products we offer - books and more. This not only makes our name easy to remember but also intrigues our customers with a nod to the deeper meaning of our collection.

Discover with us the true beauty and rich history of Japanese art and literature.